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Comments (795)

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  primaprashant
  These are the price changes mentioned in the article:Macs MacBook Neo: $699 (up from $599) 13-inch MacBook Air: $1,299 (up from $1,099) 15-inch MacBook Air: $1,499 (up from $1,299) M5 MacBook Pro: $1,999 (up from $1,699) M5 Pro MacBook Pro: $2,499 (up from $2,199) M5 Max MacBook Pro: $4,099 (up from $3,599) iMac: $1,499 (up from $1,299) M4 Max Mac Studio: $2,499 (up from $1,999) M3 Ultra Mac Studio: $5,299 (up from $3,999) iPads iPad: $449 (up from $349) 11-inch iPad Air: $749 (up from $599) 13-inch iPad Air: $949 (up from $749) 11-inch iPad Pro: $1,199 (up from $999) 13-inch iPad Pro: $1,499 (up from $1,299) iPad mini: $599 (up from $499) More products: Apple TV 4K: $199 (up from $129) HomePod: $349 (up from $299) HomePod mini: $129 (up from $99) Vision Pro: $3,699 (up from $3,499)
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  jacobgold
  Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600.However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.
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  tavavex
  Anyone else here enjoy living in the future? Look at us, we get AI megacorporations ruling the world and bestowing us with the power to use their servers for just $20-200/month. It's practically charity, and all we had to give up for it is all consumer hardware, the quality of the internet and our own jobs. I love it here!
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  erxam
  Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh.And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course.Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.
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  lastofthemojito
  This feels like the car market during COVID.In December Best Buy had a $1999 configuration of the M5 MacBook Pro on sale for $1749 and I scooped one up. Now that model is $2199. I suspect I could sell the computer I've been using for 6 months at a profit, which is just bizarre. But then of course it would cost a lot if I wanted to replace it.
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  frankus
  If you're in the US, Costco has certain models at the old price through Saturday (or while supplies last). Just pulled the trigger on a 24GB/1TB 13" MbA for $250 off the new price.
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  yegle
  Oh the bright side they do offer $AAPL with a 5% discount today.
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  stego-tech
  I had just drafted a report to leadership that we should buy what we needed for everyone through August ASAP.My advice didn’t make it a week before the price increases.Look, this is going to suck for several more years. The western memory cartel was never truly dismantled or punished after their price fixing in the early 2000s, and now this is the result. With Chinese DRAM and NAND makers on the entity list, western countries don’t really have an alternative but to suck it up and ride out whatever this market is, be it bubble or blessing.That said, China isn’t stupid and is gladly steering their domestic firms to produce more kit not just for data centers and AI customers, but to shore up domestic electronics manufacturing in general. If China can make a device that appeals to Americans en masse, western companies are arguably at their most vulnerable in the face of sky-high part costs and supply chain issues. Combined with rising public sentiment against data centers and a general “fed-up” attitude towards tech in general, and this could be quite the explosively expensive powder keg depending on how things end up shaking out.
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  cryo32
  I suspect that these prices are going to seriously dent sales. RAM is getting crushed. I bet the next step is going to be dumb terminals and centralisation onto all the hardware that the cloud companies bought up for AI and found wasn't possible to get any ROI out. Bezos was all over that already.We are truly entering the dark ages of personal computing.
• oxqbldpxo
  Concerned about apple. First late to Ai, having to surrender to google and now a hit to their hardware. Very unfortunate for apple customers.
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  piinbinary
  I have a suspicion these new prices will stick around, even after the RAM shortage ends.Speaking of which, what's the timeline of the RAM shortage ending? I have no sense for whether it is going to be (for example) 6 months or 3 years.
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  draginol
  So this is probably not good news for the MacBook Ultra with 512GB of RAM rumors being..affordable.What's worse is that this is probably going to get worse. My angel investment group is getting inundated with pitches that amount to building an RX-6000 with 96GB of RAM and installing a local model to do "thing X".So even if the OpenAI's of the world stop trying to use up all the RAM, you're going to have thousands of start-ups pushing local models.
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  khriss
  I thought Apple usually locked in contracts with TSMC and Samsung for years in the future? They should be best positioned to weather this storm. If they are getting buffeted enough to raise prices by this much, things are going to be dire for smaller manufacturers.Or, this could just be a convenient excuse to get even more margin.
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  avgDev
  Personal computing is in shambles right now. It has been for a bit. It was hard to buy video cards for a while, now other components are affected too.
• buybackoff
  I had plans to buy two Airs, was not sure if I needed 13 or 15, 24 or 32, which was better for my wife and what's the best strategy to buy one for her first and then understand my needs test-driving it. Maybe I actually needed Pro. Lot's of procrastination as none of us had a real need for an upgrade. It's all in the past tense now. I've just bought a 16GB model with 1TB on Amazon at 480 EUR cheaper that the new price, and it seems cheaper than the official old price. I will forget about MacBooks until a real need comes, or maybe good ARM laptops happen sooner. It's funny that if they did not have the dichotomy between 13 and 15, I would have thought less and bought M4 as soon as it was out with the support for 2 external displays + built-in.
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  akulbe
  WOW. I'm glad I bought the beast yesterday.The same spec machine I got yesterday is now $2800 more.
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  Aurornis
  I was considering a 128GB MacBook Pro earlier this week.I priced it out today. The same spec (I think) is $2,000 more expensive.I wasn’t expecting a jump that big. I can’t justify carrying around an $8,000 laptop.
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  gck1
  I asked this ~6 months ago and I'm going to ask again - if AI is supposed to make creating digital things easier, where are we going to publish these digital things? On rocks? Is AI industry essentially eating its own tail?
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  ChicagoDave
  I was literally ordering an M5 MacBook Pro tomorrow. The total is $900 more now. Might have to hold off and just live with my M4 Mini.
• game_the0ry
  Damn, this might trigger a hoarding + buying frenzy, further driving up prices.I have a macbook pro wit m1 pro and I was waiting for the mac mini m5 pro, but I might pull the trigger on the macbook pro m5 pro. Ugh.
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  mnls
  The personal computer is getting more and more expensive. Here we are, where it's getting harder and harder to get a computer to create your art but you can get a subscription to any AI company for a fraction of the computer's cost and get your "prompt" art. And that's ridiculous.Also, leave the multi-trillion company alone
• discopicante
  Quite convenient outcome for the AI labs + hyperscalers that the barrier of entry to running (usable + performant) open source models on your own hardware is getting higher, not lower.
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  rpgbr
  Devs reading this, please start making your apps less memory hungry.All the people running any computer appreciate.
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  sajithdilshan
  This is just pure greed. There is a memory chips shortage and it’s partly due to high demand, but at the same time the manufacturers trying to squeeze as much profit they can while the demand last without investing on increasing the manufacturing capacity.Apple already have such high profit margins and I’m pretty sure the next iPhones would be priced 100-200$ extra
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  nu11ptr
  Glad I bought a fully loaded MBP a few weeks back and not now. The price on my exact configuration just went up a whopping 29%!
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  GL26
  Saw a post two days ago right here about Apple raising its prices, and asking "when ?", should have bought 10 macbooks yesterday : https://news.ycombinator.com/item?id=48643079
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  brandon272
  Was looking at upgrading my M1 Air (16/1TB) to an M5 Air (24/2TB). This price increase changes the time horizon of that upgrade from “now” to “let’s try and get 18-24 more months out of this thing”.
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  darioush
  Meanwhile, government will tell you inflation is some number like ~5%
• GeekyBear
  If you wanted to buy in the near term, Amazon is offering Prime Day discounts off of the old prices today.> M5 MacBook Air - $949.00 (now $1,299.00 at Apple)M5 MacBook Pro - $1,549.00 (now $1,999.00 at Apple)https://www.macrumors.com/2026/06/25/beat-apples-price-hike/
• haritha-j
  Buy out all the hardware to price me out and sell me back the compute at $200 a month. well played.
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  kamranjon
  How does something with 232 comments and 207 points over just 2 hours get pushed to the 3rd page in hacker news? I’m just really curious how it works, like why would something with so much engagement be push down so quickly?
• MoonWalk
  And "analysts" flip out on the stock, when these products are < 15% of Apple's revenue. Clowns.Breakdown by segment (FY 2025):Mac: $33.71 B — 8.10% of total revenueiPad: $28.02 B — 6.73% of total revenue
• mullingitover
  Obviously AI hardware crunch will get blamed for this, rightfully, but there's another story here: inflation is back.[1]I'm betting that Apple is betting that the fed isn't going to get it together and whip it in time.[1] https://www.nbcnews.com/business/economy/may-inflation-repor...
• fckgw
  If you were planning on buying a Mac, do it right now through a third party vendor like Best Buy or Costco. They have not yet adjusted their pricing and in fact, have sales currently running. Both have the Macbook Air on sale for $949, for example.
• ToughAd1534
  Is there anything new actually worth paying for?
• martinjc
  Matter of time before they where hit by the market prices. If you take the day of today, and calculate back. You can see how long apple locks in the prices for their hardware supplies. Interesting note to make. Wonder if they will increase the duration in the future or become more risk averse.
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  theturtletalks
  I wonder if they will give more for trade-ins now or keep the old rate and just resell it at these higher prices.
• drchiu
  My prediction is that the semiconductor price increases is going to cause a lot of demand destruction. The semiconductor companies revenues is not based on new products but rather on the fact that there is scarcity. Once that scarcity is removed then I suspect that we're going to have some reckoning happening across the industry.Just bought a MacBook Air that I didn't need to hedge in case my current laptop breaks down. Won't be buying it at the higher price.
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  tra3
  I've been dragging my feet on upgrading my M1 Air, guess now I'm just going to wait a bit longer. Truth be told, it's still sufficient for web dev but I figured at ~5 years old I should upgrade it..
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  seemaze
  Base iPad went up almost 30%, including refurbs. Was recommending one to my parents for $299 - now it’s $379.
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  zchrykng
  Dodged that bullet. Heard Tim Cook's comments and decided to pull the trigger on the machine I was debating as I didn't think Gruber was right on them waiting until new models to change prices.
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  jfrbfbreudh
  The M5 Max 128GB RAM MBP I was eyeing went up by $1600. Thankfully Amazon and some other retailers haven’t updated their prices yet, so I immediately picked one up this morning.
• ghaff
  Just got a new MacBook Air.The thing I'm keeping my eye on is iPhones. I destroyed my iPhone on a multi-day hiking trip a few years ago and, for international travel, I really like having a workable backup which, if I could even find it, my iPhone X isn't at this point. Could buy something used I suppose but probably better just biting the bullet and getting something new.
• yalogin
  So Apple did not ge the benefit of the AI hype (in stock price) but caught the bad repercussions of the AI aftermath
• Oras
  Hikes coming soon to AWS/Azure/GCP bills ...
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  enmerk4r
  Wow, I guess no one is immune from supply chain issues. To Apple's credit, I remember the time (a while back) when people overpaid for the Apple brand while not getting as much performance for their money as they would have with other laptop / smartphone manufacturers. Things have really changed over the recent years. Thanks to all the vertical integration, Apple is about as cost-effective as you can get for top-of-the-line hardware. So the fact that they are raising prices is an alarming sign.
• JKFSOM
  Mac Studio Desktop, M3 Ultra Processor, 96GB RAM, 1TB SSD, Silver up by £1100 (£4,199.00 -> £5,299.00)
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  brandrick
  The shine of the Neo just rubbed off somewhat.
• int32_64
  Does somebody have a price increase by currency table? A lot of losers vs. USD since apple last set their prices.
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  HlessClaudesman
  As an app developer, having to eat an ever increasing Mac hardware cost upfront may push people like me to just focus on Android.
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  cma256
  I love the "year of the linux desktop" meme but even so I feel compelled to say it. Year of the Linux desktop?? You don't need a new machine if your new OS uses 1/4 of the resources.
• agnosticmantis
  Would MBP M5 32GB RAM be adequate for small model post-training and small RL experiments?Planning to snatch one from BB/Amazon.
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  post_break
  Xbox just increased prices this morning. I think Apple was the canary, expect large increases in tech soon. If you need something remotely in the future buy it now.
• NichoPaolucci
  I bought an M4 Air about a year ago for under 1000$, it beat out my 2019 Intel MBP by quite a lot.I fully expect the air to last me at least another 6 years or so for my use case. The thing is a beast.Compare this to a Dell laptop I bought when I started college, that thing was 850 dollars and died on me within 3 years. For Apple, I could justify spending more (maybe even 20% more) considering both Apple computers I’ve had feel extremely fast. The only reason I dropped the 2019 MBP was battery fatigue (and I probably could have repaired it for 100$ and gotten another 3-4 years out of it. But the new air was just too attractive).
• paxys
  FYI - other retailers still have the old prices. Some even have discounts. The cheapest MacBook Air is now $1300 on Apple and $950 on Amazon and Best Buy. I imagine this will change soon, so grab them while you can.
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  aurareturn
  I was planning to upgrade my 16" M1 Pro to the M6 Pro 16" MBP later this year.But as soon as I heard Cook say they're planning price increases last week, I ran out and bought a 15" M5 Air 24GB/1TB for $1444 at MicroCenter.The M6 Pro/Max MBP generation is going to be super expensive given the RAM and storage costs, brand new design, OLED, and TSMC N2 node.
• codazoda
  The Studio I looked at yesterday jumped from $2600 to $3400 (30%). I was saving for it and was about 1/2 way there. I was expecting these increases in 2027, so planned to buy late in the year. Apple moved faster than I expected after the price increase announcements.On the flip side, this makes PC options with GPUs more attractive.I’m interested in running local AI models.
• tonic_note
  You just know that upcoming OLED Macbook Pro is going to start at 3k for the base configuration.
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  asveikau
  With all the inflation going on and the AI boom affecting things like memory prices, I was surprised that eg. MacBook neo was priced where it was.
• jaimebuelta
  The configuration I’m interested in (I’m waiting until new M5 models are launched) just increased $1000 :-/
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  AustinDev
  With memory manufacturers running gross margins in excess of 80% how long until we see upstarts come online to eat away at that or is that unlikely to happen in the near future?I can't imagine a margin that large is allowed to exist unchallenged for more than a few years.
• bluescrn
  Bring back upgradeable RAM and storage.
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  rchaud
  Apple soaked up all the good press about the PC-killer Macbook Neo's price point, waited until those articles seeded search results, influencer videos and AI queries, then jacked up the price by 17%.
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  jdiff
  Man, if there was anyone that could weather the storm with their thick memory margins (at least on upgrades), it should have been Apple.
• ErneX
  I got a Mac Mini on Amazon in July 2025 for 575€, the exact model is currently 969€ in the Apple Store.
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  hodder
  Forgive me because I do not understand the supply chain for memory. With Micron et al effectively scalping their customers with an oligopoly on probably the lowest intellectual IP in the chain, does this not guarantee 10 years from now a) We are either overbuilt as hyperscalers cut capex, or b) hyperscalers vertically integrate. Or is it truly that hard to make memory?And if that is not true, perhaps it isn't really a commodity at all.
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  juancn
  Apple doesn't like to be held hostage, it has the cash coffers, so it wouldn't surprise me if they're somehow buying dedicated production capacity for the future.Not that they will start making memory themselves, but they have bankrolled production expansions in their suppliers before in exchange for guaranteed supply.In any case, if my guess is right, it would take years to take effect.
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  revolvingthrow
  Oof, that’s a ~20% increase across the entire lineup. Ram and storage are particularly expensive, as can be expected: mbp m5 pro $1700 -> $2000, m3 ultra $4000 -> $5300. To be expected, there’s only so much margin apple is willing to lose and everybody else already increased prices.I’m surprised that iphones didn’t get a price raise while neo did. Neo seems like a clear market share attempt so that they can upsell on services, I would’ve expected either both of those or neither to get dinged.
• davkan
  Tell me again how AI is a benefit to actual people?
• steve-atx-7600
  If you don’t need the lastest models, I recommend https://eshop.macsales.com/ for refurbished that I can trust. Their prices seem reasonable to me. I have been buying from them since I was a kid in the 90s and it was a (the) mail order catalog for the Mac ecosystem. I bought a beefy 3 year old mini for a home server earlier this year from them.
• thomascountz
  RAM impacts engineers' machines. We learn to build smaller again. More breakthroughs happen around less-memory intensive local inference. Model provides' bottom lines are impacted. They bail on RAM contracts. The market floods. Private inference becomes flush with resources. The third-wave of local models begins, but RAM trauma keeps things lean. Nature heals?
• Marsymars
  Some of the price increases seem disconnected from the component cost increases.e.g. The HomePod and HomePod Mini share the same amount of RAM, but the HomePod is up $50 while the HomePod Mini is only up $30.
• lanthissa
  3 months ago "mac mini, neo, and air prices are to good to be true"and then the monkeys paw curled
• haritha-j
  > We have shielded our customers from these increases so farShielding is one way to describe it. Another is that you were overcharging so much earlier that you could absorb it.
• darreld
  I put a iPad Air in my bag on Apple's store yesterday. It went up $135 overnight. Cancelled. I'm not sure I do specifically iPad things on it (YouTube, web). Will look at some Android tablets I think. I don't think an iPad Air is worth 835.
• john-titor
  I was eyeing a 24GB macbook air configuration that used to go for ~1250 USD in my region, which was a fairly good deal. This went up by 500. I guess I'll be going with a frame.work instead. Was willing to pay the premium for repairability anyways and now this has made the price difference a no-brainer.
• sylens
  The Macbook Pro jump is probably the most meaningful, as it now puts the 16GB/1TB configuration of the 14" at $1999. That is now more than a Framework 13 Pro with Intel Core Ultra 3, 16 GB/1TB, whereas the Framework looked more expensive when it was originally announced.
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  archontes
  Wild that they increased the ipad prices as well; the entire point of the ipad is that it's a handicapped tool to avoid cutting into macbook marketshare.
• jlengrand
  And in a few years, all the manufacturers will be wondering why those customers don't consume as much any more.
• segmondy
  What we want to really know is the cost of Ultra Mac Studio 512gb if that will happen or 256gb.
• cmdrmac
  The price increases are absurd for some configurations. Glad I placed my order for a new mb pro a couple days ago.
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  balls187
  I guess the days of engineers getting to be so casual about memory footprint and CPU cycles is over.
• anon
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• anon
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• CobaltFire
  Well I guess that changes the keep vs sell calculation on my 128GB Studio. Have already been thinking about downsizing; seeing what the prices are now I may go ahead with that.Absolutely awful timeline where the value of a PC goes up with time.
• anon
  undefined
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  dweekly
  Mac Studio M3 Ultra: $5299 (+$1300)Oof. That and October delivery. I wonder if the intent here is basically just to signal to the market where the M5 Ultra Studio is going to start.
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  post_break
  The increase to the old Apple TV or Homepod is egregious.
• claudiacsf
  So this is how Apple makes up for the margins on the Neos.
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  subarctic
  Damn it, I was just about to buy a mac mini with 24gb ram yesterday, but waited until today to figure out some shipping logistics. Definitely didn't expect the price would go up so much in one day.
• akulbe
  I bought a full spec M5 Max MBP. Yesterday.I'm relieved.
• mark_l_watson
  I was expecting this. Glad I just upgraded my wife and myself in December.One fix for this problem: Allow US companies to buy memory chips from China. I saw an article about a month ago, that if my memory is correct in this, said that China is ramping up high-end memory manufacturing.Fix number two: my country (USA) should cease and desist with the craziness that is data center buildouts for AI.Clearly ‘BIG MONEY’ always needs a new thing (cloud -> crypto -> AI) and the powerful get what they want.If the US Congress acted to benefit regular people rather than special interests (both party's are corrupt, disbelieve that if you want to live in a fantasy land) then anti-dumping laws would be passed.If all companies and individuals paid the real price for tokens, then we collectively would work more efficiently. As is, the filthy rich get even filthier, and regular people will get screwed.
• poolnoodle
  Back to old expensive apple pricing
• reenorap
  Wow the top end MacBook Pro with 128 GB memory went up $1600 overnight!
• jonplackett
  Weird that it’s the Neo that is affected why it famously has hardly any ram.
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  busymichael
  Still no 256GB or 512GB Studio models at any price. 96 is the max for any Studio configuration on apple.com right now.
• arcticbunny
  Just stop buying new gadgets for 18 months and then see what happens
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  qsxfthnkp2322
  What a beautiful way for Tim Cook to end his career at Apple. supply chain genius can’t overcome market forces so they can keep a healthy profit margin.Outsourcing was a great idea for making America, your home, lose. Oh well.Ternus can’t come fast enough to revamp their corrupt management system and actually innovate again.
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  diebillionaires
  Apple was already on the edge of "too expensive". Now it's obscene. I think this really opens the door for the new intel framework 13 pro.
• hk__2
  Different article, but accessible to non-subscribers: https://www.bbc.com/news/articles/c3ryj81ywlro
• anon
  undefined
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  khurs
  After these increases, will Apple be maintaining the previous profit margin?Or are they also sharing the pain with the customer and partially increasing prices only?
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  bilsbie
  They seem to confuse hard drive and ram memory on these articles
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  ajitid
  Nano texture display option also got a price increase. Thankfully, AppleCare+ didn't.
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  monegator
  Mediamarkt already had the neo on "special price" (launch price) until the end of this month, it was pretty obvious what would happen
• maxignol
  I guess it was inevitable. Is it only RAM related ?
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  ungovernableCat
  2026 computing, brokies need not apply.
• fcoury
  I am usually terrible at timing my purchases, but a couple of weeks back I bought a maxed out MacBook Pro M5 Max with 8TB SSD 128GB RAM.I think this one paid off for all my other bad timings.Edit: I paid $6,400 after taxes and the same setup is now at $9,850 before taxes. Whoa!
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  hodder
  Forgive me because I do not understand the supply chain for memory. With Micron et al effectively scalping their customers with an oligopoly on probably the lowest intellectual IP in the chain, does this not guarantee 10 years from now a) We are either overbuilt as hyperscalers cut capex, or b) hyperscalers vertically integrate. Or is it truly that hard to make memory? And if that is not true, perhaps it isn't really a commodity at all.Honestly Jassey, Zuck and Tim Apple are prob on the phone with Donnie. If oil companies are “gouging,” what is 85% margins on memory, threatening the whole bull run and raising compute, Killing AI, and raising iPhone/computer pricing? Countdown to DOJ antitrust case is ticking.To be clear: I understand how markets work, Im just quoting Donald Trump's tweet from yesterday calling oil companies gouging, and I predict government intervention and polital pressures regardless of economic realities.
• anon
  undefined
• mvdtnz
  Did any sci fi books predict an AI world where computer hardware was soaked up by AI mega corps and compute was undemocratized?
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  tristor
  The 128GB M5 Max MBP I ordered at launch was $7049 and is now $9849 for the same configuration, that's nearly a 30% price increase and more than $2000 bump. During the same time from launch to now, I have seen local LLMs get significantly better, to the point that I wish more people had hardware like this to be able to localize their workloads. I can't help but think society is moving in the wrong direction with this technology by further centralizing in hyperscalars and damaging the hardware market to make strong general purpose computing even more difficult for individuals to obtain, when the right direction would be democratization of both the hardware and the software to allow most workloads to be run locally.
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  cmdrmac
  The price increases are unsurprising considering Tim Cook said it was "unsustainable" for Apple to keep absorbing the increases. Glad I ordered a new machine a couple days ago.I suspect that these price increases will stick around permanently (or at least for a long while).
• kwanbix
  Thanks AI!
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  cynicalsecurity
  They simply couldn't cut into their fat margins, could they?
• locallost
  To be honest, Apple's pricing has been up to a point pretty user friendly the last few years. Two years ago I bought an iPad for around 400 because everyone thought they'll announce a new one. That didn't happen until last year where they announced the new one but for 350 or so. Macbooks are also "cheap" considering what you get for them with the M chips.
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  Thomaschaaf
  > The average price increase is $269.23.How is that calculated?
• znpy
  > M3 Ultra Mac Studio: $5,299 (up from $3,999)I knew i should have bought a maxed one when i had the chance...
• joshstrange
  > M5 Max MacBook Pro: $4,099 (up from $3,599)$500!! I mean that's not crazy surprising given price increase in the components I'm trying to buy (ram and hard drives, maybe an SSD) but damn. The M6 is probably the next laptop I'll get, I can only hope that component prices have calmed down by the time it's released but I'm not holding my breath.
• functionmouse
  2GB ought to be enough for anyone. It's our software that is unsustainable.
• protoster
  Uh oh. Should I grab an iPhone now before those prices are raised?
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  rvz
  Cryptocurrencies never did this with the entire computing industry because it got its act together and efficient blockchains arrived without the need to constrain the supply of CPUs, GPUs and memory chips to the point with drastic price increases, and we have faster blockchains handling billions of transactions a week.Just look at what AI (in the form of LLMs) is doing to the rest of the computing industry because of throwing insurmountable levels of debt into data centers instead of researching efficient methods for running 1TN+ parameters language models locally or even to gain the same performance, intelligence equivalent without such large parameters.It just tells you that AI is at the point where personal computing is going to price out a lot of people if it doesn't get cheaper. Until there are viable efficient methods in running 1TN+ parameter models or a smaller model performing at the equivalent or better than frontier models, we will continue to see more of this in the future.
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  bix6
  How is the mini not increased?
• drnick1
  What is the point of posting a paywalled article? If you aren't going to paste the content somewhere else, please don't bother.
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  jl6
  Welcome to the era of thinking more carefully about computer resource usage!
• Scroll_Swe
  My pre-built desktop PC is as cheap today as last year at the same store...Dont get the panic. :)
• jingw222
  memory and storage companies are like oil oligarch right now
• NSUserDefaults
  Now tell me again how the Steam Machine is “overpriced”..
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  deadbabe
  Holy shit, if Apple is being pushed to do this, something they never would have done before before a refresh, then it must mean there is some truth about these memory stocks eventually reaching trillion dollar market caps at this rate.
• varispeed
  Indeed, maxed out model I've been saving to buy is now £2000 more expensive than just few weeks ago. Madness.There is also no option for instalments and bank also refused loan as asset purchase.Cool.
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  submeta
  What?M5 Max MacBook Pro: $4,099 (up from $3,599)M3 Ultra Mac Studio: $5,299 (up from $3,999How can this be explained with price increases in Ram prices?Come on Apple, don’t be so greedy. Make money but don’t bleed us.
• pizzaballs
  [flagged]
• Chandra507
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• sxates
  [dead]
• MagicMoonlight
  [dead]
• throwaway613746
  [dead]
• c0rruptbytes
  [dead]
• mugivarra69
  [dead]
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  Kenji
  Inflation babyyyyyyyyyy. See if your salary also raises by 10-20% this year. You're getting priced the fuck out of everything, have fun.
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  lapcat
  Can we now all admit that AI is bad? The technology itself may be neat, but the side effects are killing us. How can AI make computing easier when ironically it's now significantly harder to get computers? AI is driving price increases, unemployment, economic inequality, illiteracy, misinformation, slop on the internet, possibly global warming and water shortages, etc.Is this really the future we wanted?
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  nalekberov
  > We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.In other words, we have to protect our billions of cash from burning.They could keep the prices down, but then again for these C-suites everything should go up, right? Who cares if the market is “ready” for price jumps? Who cares when HDD, memory manufactures prioritize Sam Atmans? Heck, half-made, buggy games now starts at $80 price point.It’s unfortunately billionaires’ world.
• bazzmt
  "Apple has increased the price of MacBooks and iPads by about 20 per cent worldwide, one of the broadest price rises in its history, as the iPhone maker blamed memory chip shortages caused by the AI infrastructure boom."
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  resters
  Expect this trend to continue -- firms have delayed price adjustments to avoid retaliation from Trump as doing so would draw attention to Trump's many inflationary policies.Now all of the businesses who use Apple products as an input are more likely to raise their own prices, etc. This is how inflation happens across the economy. Trade war leads to price increases on Apple's inputs, Apple has to raise prices, etc.
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  DiabloD3
  This is a weird way for Apple to admit the Mac is dead.
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  zackmorris
  Catering to the top of the k-shaped economy is indistinguishable from evil