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Comments (105)

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  mellosouls
  Editorialised! No new products, not halts operations. Please be more careful.OnePlus has decided to conclude new product rollouts in Europe and North America.The difference matters for those of us on OnePlus devices:Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and security patches within the support periods originally committed for each device model.Etc.
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  rock_artist
  I'm not sure as others why others feel this is a major change.OnePlus was always a subsidiary by Carl Pei [1] who eventually left the brand to create a new gadgets/tech company.Nothing [2] is the next project he started that keeps many of the ideas started with OnePlus, good value for money and aim for quality Android.Bootloader also seems to allow unlocking [3]In recent years OnePlus was just another Chinese phone.But if I've misunderstood something, I'll appreciate me being corrected.[1] https://en.wikipedia.org/wiki/Carl_Pei[2] https://nothing.tech[3] https://nothing.community/d/6047-policies-for-rootingunlocki...
• rickdeckard
  The headline "Oppo stops sale under OnePlus brand in US and Europe" would be more appropriate.OnePlus products were mostly slightly redesigned Oppo products for the past years, built on the same hardware and running the same OS.Early-on it was an impressive corporate experiment to observe: The giant company Oppo gave one of its members Carl Pei the chance to create an agile sub-brand with an own OS and access to Oppo's supply chain.Carl Pei succeeded and OnePlus became a disruptive force in many markets for several years.But Carl Pei already left (to start the UK-based tech company 'Nothing'), the OnePlus OS was discontinued and product development was largely folded into Oppo many years ago already...
• pearle
  HN headline needs a change. It's North America, not just the USA.
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  Scene_Cast2
  They were one of the brands with unlockable bootloaders and slide switches for mute. Unfortunately the Oppo takeover didn't preserve either.Written on a OnePlus 8 Pro.
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  bearjaws
  When they increased prices to $900 for roughly the same quality as Samsung it was doomed.The OnePlus 7 was such an amazing phone and honestly I remember buying a Pixel after it and realizing how crappy Tensor was and well optimized OnePlus was.
• amelius
  I have a OnePlus Pad 3, bought for about $600, and it's great because it can show books and papers at approximately their real intended sizes.Absolutely great value for the money.The only downside is the constant nagging about OS updates.If this one breaks, I guess it is time to learn Mandarin.
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  methuselah_in
  It all started when Carl Pie left i suppose. Nothing devices are good but aren't cheap as one plus. They will i guess continue to move in Asia for now i guess.
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  haunter
  "Never Settle"Well it's settled then
• blenderob
  Can someone explain the reason? I think I understand the "WHAT". I don't understand the "WHY". Why are they not going to launch new products in US and EU?
• lifeisstillgood
  Almost 5 billion humans have smartphones - as a species wide achievement its utterly incredible. And yet there are two major manufacturers and not even ten with 100M plus handsets (apple, Samsung, xiaomi, oppo, vivo, huawei)This is a strategic risk right up there with AI ans starlink - and while we don’t want it to stay this way, it’s even harder to imagine how to fix it.we are descending into a balkanised world of trade wars and threats. Imagine huawei, or apple being told by their respective governments to turn off security services for phones in europe, for example.It’s not just an AI arms race.(My tentative solution is governments start to handout devices that provide NFC digital IDs and start growing from there… but that’s a long way from “as good as apple”
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  doe88
  Why none of these Chinese brands doesn't try to set themselves apart, and dare i say innovate by making a true open phone, documented hw, etc, with at least an open version of android, i don't even ask for one of the true Linux OSes.
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  mdrzn
  I had a OP1, OP3, OP5 and OP7 pro or something before I switched back to Samsung. In the beginning they were flagship phones being sold for half prices, lately I've even forgotten about them.
• takipsizad
  Its a pretty big loss for people who care about bootloader unlocking on devices. even the typically bootloader unlocking friendly companies (this includes oneplus in china at least) restricting bl unlocking, i dont know what happens next neither do i want to find out.
• sixhobbits
  Loved my oneplus2, the rest were mediocre at best.Went from great value hardware with open, minimalist software to overpriced hardware and shitty bloated software.Great example of how chasing short term wins can bleed you dry over a few years
• broodbucket
  Since they became Oppo in a wig there's really been no reason to buy their products.
• danilafe
  Still running on OnePlus 5. The ideal phone in my opinion.
• FiddlerClamp
  Wondering what's going on with Canada. I checked out their site yesterday out of curiosity and most products were listed as out of stock.
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  skeledrew
  I don't even feel about this as I think I should feel. I've owned the OnePlus One, 2, 6 and now 12. Since I got it I haven't been fond of the restrictions which I guess piled up over 7-11, particularly the hell I faced when I wanted to update (but am now avoiding any more updates due to the Anti-Rollback Protection thing they're rolling out). It's still a very sturdy and performant device and I don't intend to upgrade for maybe another 8 years, but I'm already looking to move to another brand (NOT Samsung nor Google) when the time inevitably comes.
• chasil
  I have a OnePlus 3t, a 5, and a Nord N200.The last model was quite difficult to unlock and reload with LineageOS.Had that not been the case, this announcement may not have been necessary.
• nunez
  Man, I flippin loved the OnePlus One. Such a bold device. I still miss that sandstone back all these years later. It made the phone a breeze to hold.
• virajk_31
  It doesn't really matter for One plus/Oppo/Vivo/Realme/IQOO they all share the same parent BBKE, even they share same OS (at least for some variants), and hardware is very identical across the models, its better they if they reduce it to two sub-brands instead this will atleast reduce consumer's confusion and dilemma while making the purchase.
• HelloUsername
  Posted yesterday (not source): https://news.ycombinator.com/item?id=48923436 and https://news.ycombinator.com/item?id=48922412
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  spiffytech
  I've owned four OnePlus phones, but I've been buying other brands lately.1. OnePlus became nearly as expensive as flagships but wasn't as good 2. The official software used to be almost-stock Android but they bloated it up 3. The ROM scene came to steadily lag several generations behind phone releases 4. Android/OnePlus ROMs are a worse experience than they used to be (dealing with proprietary camera drivers, SafetyNet) 5. They didn't keep pace when other brands committed to longer OS updatesThey used to be a good bargain, a clean OS, and a good modding target if you wanted a ROM anyway.The first two haven't been true for a while now, and the third became a lot less appealing on OnePlus.I'm disappointed to see OnePlus go but the brand I loved has been gone for years.
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  lynndotpy
  The OnePlus 3 was my first proper smartphone and the best phone I ever used. Running Lineage, it's faster and more responsive, even today, than a $1000 iPhone from 2024. The quality was amazing. It's a shame to have seen their slow decline over the years as they chased expensive and unpopular hardware trends. RIP
• corford
  Sad :( I love my OnePlus 13R. The battery life is amazing and the stock skin is close enough to pure Android that it doesn't bother me.
• ChocolateGod
  I preferred OnePlus over Oppo simply because OnePlus phones visually look cleaner, despite likely being from the same design team.It seems Oppo (and Chinese OEMs in general) are allergic to symmetrical camera bumps.
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  throwa356262
  Never good when a highly innovative player disappears. Maybe they lost their northern star when Carl left.I had heard a lot of good things about their smartwatches and was planning to get one. I guess I will have to import one via Chinese stores now.
• alexdns
  They were pushing people to OPPO for a long time now its not really a surprise
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  surgical_fire
  That's too bad. Had exactly 2 OnePlus devices in the past 8 years.My current one is a 4 year old Nord 2T still going strong, and in fact K am surprised it still received a recent security update when EOL has been reached.Time is approaching to switch to a new device. Not sure where to go next. Perhaps I'll wait for the GrapheneOS device.
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  m00dy
  It’s been irrelevant in the market for a while now.
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  Luker88
  ...but why?
• ineedaj0b
  RAM prices take down another.
• xbas
  [dead]
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  amarant
  Good. I have a OnePlus 8t and it's the worst phone I've ever owned. I've hated it since day one, but I'd feel bad replacing a new phone, so I've kept it all these years anyway. It's now old enough for me to consider a replacement (finally!). This announcement doesn't really change anything for me, I'd never buy OnePlus again anyway, but at least it keeps others from making the same mistake I did.They seem to have a lot of goodwill from customers. I'll never understand why.Written from my OnePlus 8t.I think the t is for "trash"
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  bux93
  >As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America.So.. they will roll out new products, conclusively? They will sell the same new products globally, including in Europe and North America? They will.. stop selling new phones because they can't form an intelligible sentence? That's the one.