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  • layoric
    This critique is leaning really hard on their interpretation of "dying". They take the literal company is going to fail type of dying where as I have always taken it the same way he has presented it in his "rot-economy" context. They can remain financially "successful", but more and more people hate their products, their products are getting worse, their products are "dying". Google Search is still a good example, the old Google search is "dead" if you like, a know many people, including myself who no longer use it. More people hate and getting off Facebook. More people are jumping from Windows to macOS or Linux.These tech giants need AI to continue to grow, and that growth at the moment seems to be coming from just two AI companies who are burning a record about of investments. OpenAI has raised nearly $200B, that is more money than Australia's tax revenue.. and they are getting further from being profitable as Chinese models are getting better and much cheaper.The article linked seems right, but you have to take these morbid analogies in a very specific way, and assume that the only way to measure these companies is revenue/profits/money rather than their products.I wish people would hold actual professional media economists to the same standards, along with journalists who just repeat press releases without actually challenging statements. His main argument has been the numbers don't make sense, and can't see how this won't end badly for a lot of people.
  • achompas
    One thing I’m observing in these comments is a willingness of folks to project their own predictions onto Ed’s statements when validating their plausibility. Eg. “I think he’s wrong about the timing but I do expect AI companies to go to zero.”You can do that, but then you’re no longer discussing his predictions. You’re discussing your predictions, and your own positioning.Those differ from Dan’s essay, which engages with the literal text of Ed’s numerous predictions during 2024 and 2025 which are demonstrably invalidated by their measurable outcomes.
  • th0raway
    Being thorough and accurate might make you a lot of money in the stock market, but it's not a good way to get any media presence, because that demands being in front of people quite often, and basically nobody can be insightful and well researched in all topics of the day. Once you become a pundit, whether on politics or tech, and rely on eyeballs to feed you, you are going to be throwing stinkers. And at that point, you might as well just align with an audience and not care too much about whether you are predicting anything accurately.We have people telling us the next recession being imminent all the time. Others told us that NFTs were key to the future of art. That's the pundit way. If you want accuracy, you become like Charlie Munger, have maybe 2, 3 really good insights througout your career, and hope do to well using the insights yourself, not by being a pundit
  • simonw
    > For any of his posts that I read, while there are numbers thrown around, the numbers don't actually connect to a coherent argument. In many cases, as we saw above, the numbers don't even really support his argument (such as an MAU decline in Facebook causing Meta financial problems which would then cause Meta to spuriously insert AI in places it doesn't belong). I suspect he's relying on people's eyes glazing over when they see numbers and just not thinking about what the numbers mean.A frustrating thing about Ed Zitron is that he sometimes breaks news - gets hold of leaked numbers that nobody else has, for example - but he then wraps those numbers in his own extremely biased commentary. This makes it much harder to evaluate how credible the new information is.
  • swiftcoder
    > Given how fast these companies are growing (in terms of revenue and profit), it doesn't seem that AI is, as Zitron implied, some kind of desperation move they're reaching for because "they don't know how to grow" and are all out of ideasGrowth isn't a valid rebuttal, unless we can also sus out how much of that growth is tied up in circular financing of AI projects. We have a pretty good idea how much of Nvidia's valuation is tied up in the AI craze, it's a bit harder to tell with the megascalers....
  • minimaxir
    Over the past few years, I had helped Ed with some difficult nuances around the obscure technical aspects of serving LLMs (e.g. benchmarks and model caching); he has also shouted myself and Simon Willison out positively multiple times. I stopped assisting him because he repeatedly misused said advice to the most cynical interpretation ("how can this be interpreted to make AI boosters sound crazy?) and often made it misleading at best. Nowadays I suspect he views me as one of those crazy AI boosters.Not challenging him was a mistake in hindsight, and I own it. Going forward I will no longer be helping writers/journalists with a clear anti-AI bias.
  • fwipsy
    > February 2025: "I will keep writing this stuff until I’m proven wrong."> Wrong (Zitron continues to write despite repeatedly being proven wrong)Technically he didn't say he would stop if he was proven wrong.
  • pinkmuffinere
    > February 2025: "I will keep writing this stuff until I’m proven wrong." Wrong (Zitron continues to write despite repeatedly being proven wrong)Lol, I appreciate the sprinkling of well timed humor in an article that is mostly straightforward facts and analysis.
  • aspir
    > In terms of the style of reasoning, of the futurists reviewed, he's probably closest to Kurzweil, in that he uses numbers to give a kind of aura of credibility, but if you know something about the topic he's discussing or look at the numbers, the reasoning falls apart.In one of his posts a few months ago, he went on a weird tangent about the CEO of ServiceNow talking about sales planning and whether his teams are "on plan" or not. For people who haven't spent time in or around sales, this is an extremely common shorthand for quota tracking.Ed's rant about how impossibly weird and inhuman the framing was revealed how little he knows, and cares to know, about the mechanics of the businesses he claims to profile. Yes, something like "on plan" is jargon, but a shred of reasonable journalistic curiosity (a Google search) would explain what it means and how it's a normal statement for a career-sales CEO.
  • DonsDiscountGas
    Consider two propositions:P1. AI is useful powerful and (P1a) will continue to get more useful and powerful at the same rapid pace it's been improving2. AI companies are very profitable, and (P2a) will be wildly profitable (eg $30T TAM) in the next few yearsThese are completely separate. But in practice people seem to be either proAI (both true) or anti AI (both false). P1 is clearly true and I find it hard to take anybody seriously who says otherwise. P1a... Who knows, gotta hit a wall sometime. P2 I'm way more uncertain about (especially P2a) but it seems like people like Zitron reason backwards from hating AI.
  • autaut
    I’m not really convinced by any of this, in fact it seems most of the predictions were pretty correct and that Meta and Alphabet are having big issues is a shared opinion by multiple observers and pretty much every employee they have.If they were doing so well why the layoffs? Why the tightening both in salaries and perks and work life balance? Why so many choices disrupting morale for their employees?
  • delis-thumbs-7e
    I don’t really care of anyone’s predictions, whether that of Altman or Zitron. I can make a prediction that sun will collapse into itself and stop shining. I would probably be right as long as I don’t give any too strict timeframe to ky prediction. In terms of Zitron, his style is that of a British tabloid columnist. It’s rather refreshing when most tech journalism is just selling gadgets, stock or whatever without questioning at all what either Musk, Altman, Amodei or whoever says. It aggravates many people because, well, it is suppose to.Regardless of whether you love LLM’s as technology, the financial realities of Anthropic and especially OpenAI really does not look good. They have a massive expenditure that they need to keep going in order to make profits, which at least in terms of OpenAI are horrendously behind. Zitron published these numbers together with Financial Times, so you gotta give him that at least. Meanwhile the CEO’s talk all kind of nonsense and give their own predictions to get more investors money to fund what might or might not be the biggest bubble in the history of finance. I certainly do not hope this happens, since the consequences would be horrific. But there is likely to be a some sort of correction in horizon, since the models will plateau and they will run out of money at some point.Let me finish with my own prediction. I think a lot of people are going to lose a lot of money some time next couple of years.
  • vehemenz
    If we sample from Zitron’s claims, a lot of them are wrong. Probably most of them.I think his contribution to the discourse is the bigger picture. These companies are going into potentially economy-wrecking debt over a speculative future that looks much foggier than the last two previous technological booms.
  • torginus
    I find it ironic, that one of the most memorable articles Dan Luu has written imo is about how futurists faked 'exponential scaling' about semiconductors, and we ran out of the 'good kind' of scaling, Dennard scaling a while ago, and people interested in maintaining the narrative have been making up marketing numbers, which are believable to outsiders, but not to those who know:https://danluu.com/futurist-predictions/Yet, in this case, he takes the marketing numbers at face value, not being an expert in AI financing, while those who know more, can spot the sleight of hand, just like he can when it comes to semiconductors.
  • GaryBluto
    I've come to see Ed Zitron's dramatic predictions as reminiscent of a trend I noticed on YouTube a while back;Whenever you'd look up anything pertaining to China's future, you'd inevitably find your screen plastered wall to wall with thumbnails of a photoshopped Xi Jinping, tears streaming down his face, next to large impact font text reading "CHINA WILL COLLAPSE IN X DAYS", with X varying from 1 to 30. Much like Ed Zitron's predictions, these events obviously never occur.
  • throwawayqqq11
    He didnt mention EZs claims about lack of data center construction compared to projected growth and valuation. I wonder if that was substanciated, since it overlaps with the bubble portrait of the "coming" wall of due service contracts hitting in 2027.
  • randomImmigrant
    I’m with Zitron on the frustration and even the analysis of the economic feasibility of AI.What I’ve stopped doing is reading him regularly. It feels hard to parse the factual from the obviously exaggerated.I get he’s frustrated. We all are. But I’m not sure letting it out that much helps making the very urgent case he’s making.
  • sfblah
    I don't think Zitron is wrong, exactly. He's just early. There are a lot of analysts who have faced the same criticism over the past 10-15 years. IMO the issue is that they fail to understand the staggering size and scope of the government fiscal + monetary interventions across those years. Essentially, the government has jammed all the risk into the future to repeatedly rescue near-term results.I think something similar is happening with e.g. Amodei's predictions of mass unemployment due to AI. It won't happen in the immediate term, because deficit spending removes the economic incentive for firms to pare down their workforces.All that said, I don't think these people are "wrong," per se. They're just early. When the sh*t hits the fan on all this, it's going to be a big problem. And, for example, companies whose primary business is collecting money for Internet ads will come face to face with the reality of how low value their products are. I have some insight into this, as I work for such a firm, and I know the true extent of the bot traffic out there.
  • tolugenius
    I've been doubting him myself (his recent articles just hedge on data centers more than anything else) but then I want to ask, are there any valid critics of AI? Not a "code is bad but it'll get better" but actual criticism in the nature of the financing, politics, etc. I think separating AI as a tool and it's capabilities and AI as product that needs to make a profit is helpful, however most people are really hedging in one camp or the other in their takes.
  • raincole
    Big shout out to Zitron. Everyone knows how to monetize good predictions (stock market, etc), but he might be one of the few who successfully monetized bad predictions, making him a step ahead of the rest of us.
  • q23lk
    Yeah well, why not focus on Zitron's Oracle predictions? Article from May 27, 2025, when ORCL was skyrocketing.https://www.wheresyoured.at/measures/Now ORCL is back to $140.I found this in two minutes via a search engine, but the star blogger Dan Luu apparently cannot handle that. I'm not a regular Zitron reader, but incidentally this blog post that came up in the search is several levels above Luu's post.Zitron gets the big picture right.
  • mustaphah
    I don't like Ed, but it seems that Luu spends far more attention documenting failed predictions than checking other predictions that might have been correct.
  • anon
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  • amoorthy
    Side-bar: I once hired Ed for PR for my startup. He was very difficult to work with, not even willing to share how he pitched our startup to publications because he considered the pitch his IP. So it was hard to know what was resonating or not.I share this less to take a shot at Ed but more so that you all know to ask this if you ever hire a PR person.
  • rawgabbit
    This kind of back and forth reminds me of the Dot Com bubble circa 1999. There were endless articles saying that the internet was a new golden era for mankind and that the hyperbolic company valuations were justified; the detractors cried bullocks.I use AI every day as I assume everyone else on Hacker News does. Will the S&P 500 drop 20%? I have no idea. If you know, please let me know so I can adjust by 401K.
  • fyredge
    Looking at the refutations of Zitrons predictions in TFA, it boils down to two categories:1. Zitron claims model capability has peaked 2. Zitron claims AI lab growth (user and revenue) has stalled.In the first case, TFA refutes by claiming 'wrong' repeatedly, which does not convince me of anything. If anything, Zitron is probably right in this regard, since the majority of progress in recent LLM tech has been setting up of guardrails to cajole the models using 'agents'.In the second case, numbers are given showing growth, directly refuting Zitron. However, I'm giving Zitron the benefit of the doubt, given the old saying - market can remain irrational far longer than you can remain solvent. As long as people can be convinced that the sky is falling, rational predictions rarely pan out.
  • manlymuppet
    What’s particularly bad about Zitron is his financial analysis. Some people have the idea in their heads that “yeah, Zitron is wrong about a lot of things, but his economic data and analysis is tight.” That couldn’t be further from the truth.The entire AI industry, especially the vested interests, are often full of shit, sure, but the sheer amount of misunderstanding that has surrounded the economy and its relation to AI has been mind boggling. There is much bologna being accepted as reasonable or even standard by HN comment sections.
  • 1970-01-01
    I was skeptical of LLMs making it to where we have them today, but the test results are evident, empirical, and hold up to hard scrutiny. I remain quite skeptical of a singularity event, GAI, and anything beyond what we've seen LLMs output today. It will get faster, cheaper, but not much smarter without another breakthrough. They will not be able to save the planet from their own pollution and overconsumption.
  • socalgal2
    Danluu claims Ray Kurzweil's predictions are wrong. I asked> list 50 predictions by Ray Kurzweil that he made before 2005, the date he made the prediction, and whether to not his prediction was correct. If it was correct, give some proof.Of the 50 that were listed, 43 were correct, 7 incorrect.
  • solid_fuel
    I would be interested in seeing a similar list of predictions from Altman, Amodei, etc with annotations about how many have come true. Ed Zitron is a blow hard and frequently overstates things to the point where it is hard to take seriously, but so are the AI industry leaders.I have heard multiple breathless press releases warning that the end of white collar work is "just 6 months away" and that people not using the latest Mythos/Fable/Whatever model will be hopelessly left behind.
  • nowittyusername
    Not very. I like to always watch both sides of this issue, the people who are optimistic, pessimistic, doomers, etc... He is someone who in my opinion misunderstands the bigger picture. He often downplays the capabilities of these systems, doesnt think they will be more powerful in the very near future and also more importantly makes a fatal misunderstanding that we live in a rational world with rational actors.
  • psvv
    I don't really care what Zitron says or pay attention to him because it seems clear to me he has some kind of agenda.But this article is not nearly as impartial as it claims to be. It interprets all Zitron's claims in a narrow and overly-literal way. Missing the point and refuting a technicality.For example, looking at the last 3 year's revenue/profit growth. This tells us nothing without looking at a larger context. Has revenue growth slowed down? Have profit margins compressed? What makes up the income and has that changed? Etc.I think anyone being intellectually honest understands that these tables alone don't refute Zitron's claims that big tech are "dying and thrashing around" which is something that could take many years and easily hide under these kind of top line / bottom line numbers. (Maybe further analysis would refute the claim, but that analysis is not present here.)Or Zitron's claims that AI capabilities are "reaching the upper limits" back in 2024. I don't think even Zitron would disagree that AI capabilities have grown since then, but that doesn't refute his point. How long the "reaching" takes and how wide the "upper limits" are is completely up to a subjective interpretation, which this post makes no attempt to even explore.By all means dunk on futurists. But at least steelman their positions or you look just as biased as them. (Although maybe I am off base and this bias is meant to be clear from the start by admitting to pro-AI predictions all the way back in 2015.)
  • truelson
    He is a bit more of a PR person rage-farming disguised as a futurist. He's not optimizing for correct predictions. That's really hard and not his incentive.Look at his incentives. It makes more sense.
  • anon
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  • pcstl
    Zitron has become the distorted reflection of the very AI boosters he criticizes and mocks.I think the worst thing that happened to him was AI skepticism becoming a political position. This gave him a captive audience - as long as he says what they want to hear, which means that he can never ever concede that he might have been wrong or that AI might actually be progressing or having successes.This is not conducive to good prediction long-term - rather it leads one to a state of cognitive dissonance where one's chosen enemies must be simultaneously terrifyingly powerful and incompetent dunces. The propagandist's disease.
  • serioussecurity
    pragh@ (Prabhakar) (yes his ldap is an anagram of graph) absolutely gutted the fire wall between search and ads.To pick a specific piece of public information to support my claim: the previous SVP of ads quit immediately before the coup to start a subscription based search engine.One nonpublic piece of information: basically every member of search leadership was pushed out within two years of his ascension.
  • kshri24
    Cannot take profits of these companies seriously when they have been laying off employees by the droves the past couple of years. Obviously profits will increase when workforce expenses have reduced. I'll only take it seriously after a couple more years and see how the company has held up with massively reduced workforce (powered by AI™). Another point would be to see how these incumbents get challenged by new startups and if incumbents can survive this phase.
  • tavavex
    I think he's constantly trying to time the peak (of AI improvement, of compute capabilities, of profitability) and keeps having to readjust his predictions every time it's proven wrong. Timing the peak is a fool's errand unless you have extremely hard and unavoidable data that everyone will have to face by a deadline. But contrary to what AI boosters often imply in response to skeptics being wrong, failing to time the peak doesn't mean the peak doesn't exist. So far it has existed for every new technology.
  • eutropia
    Do his predictions about the datacenters being a risky and unprofitable business suffer the same fate as the others?
  • hyperbole
    Ed Zitron has the economics of AI basically right. Most technologies arrive by digging an enormous financial crater, followed by a contraction period in which everyone insists the crater is actually a revolutionary new business model, before the survivors eventually buy up whatever remains.What likely resonates is AI really does feel like a science experiment. There is clearly real value here. The problem is that the economic value has yet to catch up with the technological value. And yet the claims coming from AI companies have the unmistakable energy of a state-fair entrepreneur standing beside a suspicious knife yelling, “You have never seen anything like this before, it slices it dices...!”I think Ed goes too far when he compares LLMs to garbage. He’s tried them, had a handful of bad experiences, and apparently decided the entire technology belongs in the round file. But much of what humans do is essentially trial and error with better PR: apply some logic, see what happens, adjust, try again, and continue until you eventually solve the problem.If you can get an LLM to reliably do that, you can solve certain classes of problems dramatically faster.
  • rr808
    To me and most other non-West coast Americans its obvious he's right. Which is a good explanation of why SV has the resources and success it has because it can do things no one else believes in. While the rest of the world will always be catching up.
  • jrflo
    Thanks for putting this together, his writing really aggravates me and it was nice to see all of his predictions put together in one spot.It's interesting how he has pivoted from denying that LLMs are useful to accusing frontier labs of Enron-scale fraud.I suppose it's the natural pivot you have to make when your whole business is an anti-AI newsletter that costs $7 per month.
  • brikym
    Zitron sells anti-hype and AI-hate. AI is not good for a lot of people and he's telling them what they want to hear. He's great at talking and making entertaining facial expressions. That's actually a real skill I admire but it has nothing to do with predicting markets correctly. He's in the business of selling entertainment views not predicting markets. He even admits he doesn't short AI.
  • mattbrewsbytes
    How often are people that are paid by their content attracting eyeballs correct? Isn't this a universal thing that people in these roles are constantly stating all sorts of things that never happen. This happens in sports media, politics, tech reporting, stock market predictions, etc.Shouldn't society have a clever name for people playing these roles by now? Something catchy, insulting and based on truth might help call this out easier. I would throw influencers in there too, they are writing/video-loggin/podcasting for the same money outcome.
  • jsrozner
    Though the bubble has not popped, I don't see the following discussed in the post: Zitron would probably point out (as have others) that many of the hyperscalers are booking valuation increases in Anthropic, OpenAI as "Other Income", which is substantially increasing their reported revenue and earnings. It's roughly:- Hyperscalers like Goog, Meta, Msft invest cash in Anthropic, OpenAI, in exchange for equity- The ongoing investment actually boosts the valuations in the Anthr/OpenAI (new raises are done at higher valuations), so the valuation of the Hyperscaler's existing investments in Anthr/OpenAI increases, which gets recorded as Other Income in quarterly earnings- Much of that invested cash will itself come back (circularly) to the hyperscalers as revenue since Anthropic and OpenAI spend a lot of money via datacenters etc.On Other Income phenomenon, see for example, https://www.ft.com/content/be97df0a-76b1-4cb0-9ba4-d1117d8d1...Also, there's apparently lots of off-balance sheet debt. For example https://www.ft.com/content/a0a07cce-6d19-4b1e-a73b-9855a06ba...
  • ourcat
    How has it taken so long for this to get some proper attention?I'm not Ed's biggest fan, but he's been pointing out some very important things for quite some time now, regarding the ludicrous over-investments going on around so many companies that are completely and utterly devoid of profits and will likely never have any.
  • eaglelamp
    The first section of this post responding to "Meta, Google, and Microsoft are dying" is completely misrepresenting Zitron's arguments in the linked video. Zitron is making essentially an enshitification argument concerning Google and Meta. He's not talking about whether they will be able to squeeze out more revenue in the short run, but how they are willing to abuse their users to ensure that they do. Citing increased revenue for these companies is not arguing against Zitron's point.Luu also fixates on Zitron mentioning Prabhakar Raghavan, but then proceeds to agree with Zitron's core point that Google has intentionally degraded it's search product to maximize revenue. Maybe Raghavan is not solely responsible, but it seems fair to hold him accountable for trends that accelerated under his leadership.
  • anonymous_user9
    Fair enough on Zitron being wrong, but I think the opening argument about Meta, Google, and Microsoft misunderstands his point.Zitron is saying that the hyperscalers had no genuine growth opportunities, so they're using the AI bubble to achieve growth. The fact that they've continued to grow for a few years doesn't contradict his point, and Meta's steadily decreasing profit margin certainly doesn't look healthy.
  • vb-8448
    Same mistake over and over again: zitron job is not "making successfully predictions", he is a content creator.For him, it's enough to be right once, even in 3 years from now.
  • xbmcuser
    I think lot of people including Ed are mixing 2 things the AI tech itself and the economic viability with the inflated values of companies building it currently. Me personally I am optimistic about the tech itself but don't see the current AI companies valuations being realistic or even the economic systems they are building around AI/LLM. As it will all be comoditised down to cost of compute + cost of electricity in the end.
  • gregdoesit
    I used to pay attention to Ed Zitron, exactly because he seemed to be someone who did the research, and looked at numbers. Until one day, I realized that seems to only look at numbers as long as it serves his agenda. When it doesn't, he looks away or makes the case for why the numbers are wrong, and shields himself from these "incorrect" numbers - or people who would point to anything suggesting that AI is not a total fad.In April 2025, Zitron wrote [1] "I am sick and tired of everybody pretending that generative AI is the next big thing." This was at the time when AI coding tools had already gone "mainstream" with devs, and pretty much everyone was using tools like GH Copilot, Cursor, or something similar.So I replied with this observation, saying how, at least within software engineers, AI is being adopted faster than any technology before [2]. To stay objective, obviously I brought receipts: sharing how, based on an older survey I ran, ~75% of devs in that survey said they used AI coding tools. Zitron made fun of the small sample size (216 people), blocked, and pretended like AI had zero PMF anywhere in the world.I stopped taking him seriously since then. And I'm wondering ever since: does he deliberately only look at numbers and facts that he can tell the AI doomer story around? Or is it more that he finds that there's not many people who are "informed sceptics", and decided to play this role?[1] https://x.com/edzitron/status/1916903519594156407?s=20[2] https://x.com/GergelyOrosz/status/1916906481686921483?s=20
  • qw2817
    Examining Dan Luu's predictions would be harder since he doesn't even date his articles.Was this hit piece prompted by Zitron being mentioned in the tech scene lately?https://lwn.net/Articles/1091245/I don't know. If you post walls of text and ramble on like Luu, perhaps you are sitting in a glass house?
  • mark_l_watson
    This article cherry picks:Ed Zitron mostly covers the costs of data centers, circular spending, and predictions of large the market for AI has to be to justify the data center expenditures.I was disappointed this article didn’t really cover Zitron’s main arguments.Maybe a paid article placement? I don’t know, but I was dissapointed: I read Zitron’s material and I wanted to see good counter arguments to his rants about costs of data centers, circular spending, and predictions of large the market for AI has to be to justify the data center expenditures arguments.
  • anon
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  • brawnAgain
    His biggest error was the blanket rage against "AI" when it should have been focused on LLMs and data centers.AI is a big field. Hating on AI is like hating food because you don't like broccoli.Robotics AI that replaces high risk labor and even low risk repetitive stress labor is nothing but a win for humanity.
  • ElGamzino
    I knew him personally years ago and he broke my trust, my own opinion is that Ed wants to be popular and make money. He couldn't care less about being a diligent reporter that cares about the subject matter, he's a hype merchant jumping on one side of the band wagon to get clicks.
  • anon
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  • cryzinger
    On the off chance Dan sees this: one of the footnotes ("Some Zitron predictions" > July 2024) is broken. Right now it's showing a little 0 that doesn't actually link to anything if you click it :(
  • andai
    Most surprising thing to me here is tech giants growing 50%+ in 2 years. What's up with that?
  • anon
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  • lz400
    I've said this before in here but Zitron is completely captured by his audience at best and a grifter at worst. A couple of months ago he was tweeting that people were crazy talking about _agents_, that they didn't _exist_ and that people talking about them were shills or bots. The responses were full of incredulous software developers saying but but but I use them every day, they're so good they're scary actually...Zitron is just, like Dan Luu says, wrong about everything and doesn't care anymore, he's in the business of extracting money from his engagement.
  • arjie
    This entire genre of pundit is just a person who has figured out that you can sell copium to the masses. Once upon a time this was a decentralized "this is how Ron Paul can win" thing on Reddit, but it was inevitable that slowly it would coalesce around these kinds of engagement bait people. Every subculture has its own such figureheads who DESTROYS opponents with FACTS and REASONING or whatever, but really it's just a reality TV show. The Alex Jones, Gary Marcus, and so on of the world are mostly just selling an entertainment product.It's just a question of what the entertainment is. Some people feel good about being told "we were being hoodwinked; there are lizard people" and others feel good about being told "you'll be 100x healthier and good looking if you take these supplements" and others feel good about being told "these people are evil demons who are stealing your water" and others feel good about being told "these idiot rich people are going to lose their shirts" and so on and so forth. It's like how I like slice of life shows and hate horror movies and my wife likes horror movies.In a sense, the misinformation gambit of LLMs did not come fully to fruition in the West (as much as it has in 3rd world WhatsApp forward land) because the locals were already a fertile ground of poor epistemic hygiene and well served by human providers of misinformation. Hacker News itself only has some hundred thousand commenters or so and even this requires a practice of aggressive information curation to prevent unrepentant misinformation repetition nodes from polluting one's belief set.
  • dofm
    > Among programmers and other serious users of AI, I would guess that Willison has a larger audience than Zitron.You don't say.
  • anon
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  • browningstreet
    I’ve come this far without knowing who Ed Zitron is…
  • baggachipz
    Hate on him all you want (he's gotten very repetitive for the sake of subscribers and reads), but the basic premise that the modern AI industry is a circular-dealing, point-of-diminishing-returns grift still holds. The bubble is here and the longer it inflates, the worse the pop will be. Sure the goalposts have moved, but the basic numbers don't math.
  • taklimakan
    Ed Zitron sells subscriptions to his blog. Whether he’s right or wrong is irrelevant.
  • bawolff
    I feel like just saying "wrong" to some of these feels a bit unconvincing.e.g.>April 2025: "It also, at this point, is pretty obvious that generative AI isn't going to do much more than it does today." >>WrongIs generative AI really doing much more today relative to 1.5 years ago? Sure there have been sone improvements, but i feel like nothing fundamental has shifted in that time period. Nor would i really expect it to even if the statement was false, but it seems too early to tell.
  • api
    Zitron reminds me of a lot of people who got oversized reputations after the 2008 financial crash. They predicted it, or could spin past statements as predicting it, and rode off that.But from that point on they basically assumed this role of what financial punditry call perma-bears, people who constantly predict financial doom. It gets clicks and sells subscriptions, which is probably why they do it. But from that point on their predictions weren't very good. If you constantly predict doom then every now and then you'll look like you were a genius, but it's just survivorship bias. People discount all the other times you were wrong.I don't know a whole lot about Zitron himself. Didn't he get big calling BS on cryptocurrency stuff that actually was BS?The problem is that AI isn't cryptocurrency. This is very real.I do suspect there's some bubbly stuff around it. I think data center construction looks very bubbly, especially the totally ludicrous amount of permitted planned data center construction. I bet no more than 20% of that ever comes online. I'm sure there's some AI companies that won't make it, and a bunch that are overvalued. But AI as a whole is real, not just hot air.
  • nozzlegear
    I don't know anything about this guy, but based on the discourse every time he comes up, Ed Zitron is a more polarizing figure for HNers than even Trump. Everyone here loves trying to dunk on the guy, yet he's apparently living rent free in everyone's social media feeds.
  • asveikau
    I think it's a mistake to make concrete predictions about something like a stock market crash on a given timeline. As they say, the market can remain irrational for longer than you can remain solvent. However, Zitron is directionally correct about a lot.I will say, the first part Mr. Luu says about big tech not being out of ideas is pure horse shit. Anyone who has worked in big tech knows that leadership at those companies can have no idea what they are doing and still be successful in earnings or the stock market. They are sometimes successful despite themselves.
  • ElGamzino
    I knew him personally years ago and can't take a word he says seriously, speaking from my own experience, he is not a trustworthy person. He wants to be popular not accurate. He writes to make bank, not to be a diligent reporter that cares about the subject matter.
  • dvt
    Zitron is an AI doomer and a clear fact-distorter. I follow him because even a broken clock is right twice a day and I do think he's a pretty smart guy. I don't read his newsletter (it's basically word vomit these days), but his interviews are marginally interesting. One of the quotes in the linked article is totally correct:> He found a niche in anti-tech grift, and is now exploiting the niche for all he can.
  • g-unit33
    Ed gets hard because of the love the anti-ai people give him and seeing him as the voice of anti-ai... If you listen to his arguments though he lacks knowledge of what these companies even do. He's been on so many shows discussing the negatives but he admitted to not even using the models for anything
  • LogicFailsMe
    I cannot shake the feeling that his two failed marriages suffuse his extreme negative outlook on everything that is not Ed Zitron, especially AI. His comments about photo shoots* and men resenting his emotional honesty** speak of narcissism and perhaps why those marriages didn't work out. Good luck convincing a narcissist to change their mind about anything, I speak from unfortunate experience.Or there's this one:"I also have not taken the route you are "meant to take" to get here...I did not "earn my stripes" in the traditional sense, and those that have believe I did not earn my way here"And maybe he lived in a van down by the river as well? I can't take this guy seriously, I just can't.But I get that he speaks to an audience that needs to hear his take and that's their call. I don't have time and I won't make the time for podcasts and sitting through the worldview of anyone for hours at a time, 2 to 5 times weekly. No one is that interesting IMO.*"I do a good photo shoot, I do a good interview, and I capitalize on events...I believe there are some that would like this level of attention or prestige, but they do not want to do the work to get it, and that chafes"**"some men don't like me because emotional honesty and introspection are difficult for them."
  • bjornnn
    both ed zitron and dan luu are professional bloggers who earn their living from selling ai sensationalism, zitron using paywalls and luu using patreon. whether the sensationalism is positive or negative, either way it is a very clear conflict of interest.
  • bdangubic
    just give it time, anyone (even those with 115k subscribers) who predicts a crash every day will eventually always be right. might take a decade or two… :)
  • dofm
    The first correct, detailed prediction (in print) about the collapse of Fannie Mae and Freddie Mac as a result of the subprime crisis was made by Max Keiser, of Karmabanque, in (Zac Goldsmith's) The Ecologist magazine.In 2004.And he'd been talking about it before then.People thought Max Keiser was a crank; instead he made detailed predictions based on his intuitions, limited insider feedback and cold hard facts. He couldn't say exactly when it would happen; he laid out some horsemen you could expect for the apocalypse and this was one.The thing about a bubble is everything is fine until it isn't. And it's worth observing that key parts of what Zitron is discussing has been covered in the WSJ and FT.It's all very well posting numbers to "disprove" him when what he is pointing out is that the AI hype train is delusional and the costs are buried.But Zitron is directionally correct, I think, particularly with regards to Oracle, where things he has said have literally come true.Frankly as a Brit I remain amused at how much Zitron winds Americans up just by being himself — sweary, vulgar, rude, catty. And since non-Brits can't read Brits, Luu has to engage in pretty immature character assassination about it.
  • sarjann
    I've always been suprised with the amount people take him seriously. I think he's someone who makes people who dislike AI "feel good". I don't blame someone who doesn't understand AI or have read what he's written.But for the bloombergs and other podcasts I would have expected them to do a bit of research. I honestly think with the amount of doubling down he's been doing that he's a grifter.
  • zmmmmm
    Obviously Ed is a special case, but let's be honest, pretty much anybody telling you they can predict the future is selling you BS. And that includes all the people confidently predicting he was wrong. The actual situation is, there are genuine unknowns driving things with significant influence, and nobody actually knows what is going to happen. At best, people can talk about risks and likelihoods of outcomes.
  • g8oz
    Mo Bitar over on YouTube does the grumpy AI skeptic routine in a much more entertaining fashion.
  • cobbzilla
    a thorough Fisking, nicely done danluuthe analogy to Ehrlich was strikingly apt
  • insane_dreamer
    Not about Zitron specifically -- I don't read his study, but I don't know that making some statements in interviews or blog posts is the same as making a "prediction" (into which one would put much more though)also statements can be interpreted many ways:"Meta is dying" was countered by "Meta's revenue has increased since Zitron said that". OK, but 1) revenue/profit is only one measure of "not dying"; 2) what's the time scale? Nokia and Xerox were highly profitable companies that dominated their industries, and any prediction that they would go out of business at their height would have been laughed at, and yet, it wasn't too much later that they pretty much did.
  • jimmoores
    He's dead wrong about the usefulness of the technology, but he's dead right about the uncontrolled corrupt circular financing that is driving this crazy over-expansion and market distortion. He fulfils a very useful function as a counterweight to the big tech horse-shit hosepipe that sprays us every day.
  • copemaxxxing
    Off topic:> For example, with a style that could be described as the opposite of clickbait, Simon Willison has written what I suspect is the most widely read blog among programmers for the past 3-4 years (in the same way that, at various times in the past, Joel Spolsky or Jeff Atwood or Steve Yegge seemed to be the most widely read programmer among programmers). Among programmers and other serious users of AI, I would guess that Willison has a larger audience than Zitron.I have no idea Simon Willison is the most widely read blog among programmers. I truly have no idea, and I've been programming for just a decade.A lot of Simon's blogs posted here are when new LLM models are released, on how good are these LLM models create pelican riding a bike using SVGs. Nothing particularly interesting to me.I truly have no idea why would people be interested in blogs about LLM creating pelican riding a bike svgs every single time a new model is released. Maybe its a proof of AGI/ASI for some?I guess to me, Simon Willison will always be the "create-a-pelican-riding-a-bike-using-svg-dude".
  • ChoosesBarbecue
    Zitron in general is representative of the conspiratorial thinking that has infected all spectra of the political space. Zitron obviously occupies more of the left space.Good critique of LLMs & the companies behind them is hard to find, and it is harder when people gravitate towards this sort of thinking.
  • AnodicElegy
    Zitron has staked his bear position and isn't budging, so regardless if he's been wrong and wrong again, he'll be remembered for calling the bubble if/when it pops, if only because so few in the media have done so without equivocation.
  • josefritzishere
    Zitron is the opposite of Jim Cramer. No Hype, no sales push, very cynical and conservative.
  • amazingamazing
    The simplest argument against AI is the fact no public company appears to be making money on it, minus revenue that contributes to AI infrastructure.Would love to see broken down counter example of public company.So far Chegg and Duolingo have been devastated. Surely they could cut costs drastically with AI?
  • VCFundedGenYer
    He's been right on the money. People here are mad that he is because they are profiting off of the grift of the bubble.
  • hypfer
    I just remembered that before AI, I knew Zitron from ranting about IoT and consumer tech. He just appeared one day in my Twitter Timeline, claiming to be the "man on the ground" at CES (or so my memory at least)So from that standpoint, I guess it would make sense that a personality like that would now have ended up at the AI topic.I would like to see a comparison with predictions of the pro-AI bubble and their hit rates though. This writing feels as selective as it tries to paint Zitron as.
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  • Marciplan
    zitron is a jester. He knows his audience and plays it well. It is incredibly tiring to listen to his lies, but so are the AI boosters. I think it is net zero
  • psychanarch
    Thanks for this post. Zitron is a prime example of how someone with little background, expertise, or domain experience can establish a grift in the outrage economy. Unfortunately, emotion and illusion when properly marketed can still go a long way in this world.
  • rustystump
    Only recently came across this guy and if u ignore the standard social media hyper hype hype he has, I dont think he is wrong even his 2024 predictions.US has 1.5x the money supply since Covid. This means everything has to go up 1.5x to reach the same parity from before. eg inflation. All corporate earnings are going to inflate as 1b yesterday is 1.5b today.There is no whete for these mega corps to go. They dont know how to grow. meta becoming well meta with the vr crap is case and point. meta blowing billions on a few hyped AI people is the nail.Other than cloud, microsft/google aimt doing anything. xbox? nope, hardware? nah. It is all attention economy or selling the pick axes for it.the only mega corp that still seems to be moving the needle is apple which i think speaks volumes.Eds point is that AI tam or expectations are insane full stop and he admits coding has a use just not as big of a tam. Gen ai in art, music, etc did not take off at all esp compared to code. this makes sense, no one pays an artist 500k/year. their time is worth little compared to coding.Where he is wrong tho is that this is not new. there is always a hype cycle of nonsense that screws the little people. what is new is the level of polarization. it feels like ai psychosis right now in ways that remind me of crypto but worse because ai is actually useful so people are even more insufferable.
  • iLoveOncall
    Easy to claim things as wrong without prodiving any facts.Can I try?> But when people bring him up, they're of course not generally citing his angerWrong.> Google has been increasing the relative priority of revenue over the user experience over timeWrong.> I'm curious what people do after being on the wrong sideWrong.Some of the claims categorized as "wrong" are also completely true, such as training hitting diminishing returns. New models are barely an improvement and most people I know stuck on Opus 4.6 over any newer one for example.Exact same thing for the claim "the fact we're running out of high quality training data and we're hitting the walls of scaling laws, in the training paradigm, these models aren't getting better. What we're seeing today is pretty much what they're always gonna be like".If anything, model performance has regressed in actual use (i.e. not benchmarks) for the past half a year.
  • robomartin
    Everything everyone is predicting has almost zero value. Nobody owns a crystal ball. Right now there could be someone working in a garage somewhere that could shake the entire LLM world to the core with a unique insight and innovation.Think about the world before the 2017 "Attention Is All You Need" paper.Did anyone predict that paper, what preceded and followed it?Nope.Same case now.Maybe the word "prediction" is the problem; "guessing" would be better.OK, what the heck. I'll make a prediction too:You better buy SpaceX stock now. The way things are going in the US, the only way we build AI data centers at scale will be in space. Politicians have turned data centers into punching bags to be used to gain votes. We can't build power plants and people are being led to believe all kinds of things. Regardless of which, if any, are true or not, the rate of construction of AI data centers in the US is and will be seriously constrained by realities on the ground.Hence my prediction: It's all going to space.
  • flyinglizard
    Zitron is providing a service: he's running the train for those who want to believe, or sincerely believe, AI is a bubble. His interviews are apocalyptical one sided rants that confuse what is with what Zitron thinks should be. I'm not sure he's wrong, by the way. As LLM performance is becoming more and more commoditized I fail to see how spend catches up to expectations to keep running this market as it does, but that's beside the point.One annoying side effect is that YouTube's algorithms will always try to force feed you more of the things you last searched, to amplify your biases and send you down the doomscroll rabbit hole. So if you search for Zitron, next time you visit you'll be flooded senselessly with naysayers, contrarians and skeptics from all courses of life.
  • kypro
    I think it would be naive to believe Zitron is unaware of what he's doing.He's created a huge following (and is presumably making a lot of money) from pushing a hardcore AI-skeptic narrative, and I can't blame him for seeing that opportunity and running with it. We're ultimately all responsible for recognising these people and weighting their advise as necessary.Additionally, from a public reputational perspective making bad predictions simply doesn't matter. In finance we're all aware of perma-bears who will predict the sky is about to fall, and when it doesn't just argue that the disaster is still coming, but is taking longer than expected, or that some unforeseeable thing happened which has compounded the risk but has for now kicked the can down the road.So ultimately, it will be very hard to say Zitron is wrong unless he starts time-boxing his predictions, which I don't believe Zitron has done for obvious reasons.That said I don't listen to him much at all. I've tried to listen to him a few times, but it's become evident very quickly that he doesn't understand the technical details enough to be making the predictions he's making and seems way too emotionally invested in the arguments he's pushing without good reason. I have strong personal filters for low-quality sources like Zitron – if someone raises enough flags I avoid them like the plague.
  • 0xbadcafebee
    If anyone who predicts the future was reliably right, they could easily shut the hell up and become a billionaire on stock picks. But they don't do that, because nobody can predict the future. You can say what may happen, but not for certain, and definitely not exactly when. All predictions without insider knowledge are idle musings.Also consider that the economy isn't rational. Our economy should have tanked several times by now. AI should have fallen apart by now. Meta, Google, Microsoft should have declined. Instead it's record profits. So don't try to make predictions by being rational.
  • simianwords
    It is funny to see mainstream media finally catching up to how much of a grifter this guy really is. I believe I was the first at least on HN to make a list of his horrible predictions over the time [1]. Since then Kelsey Piper [2] also wrote about it and got some traction.I knew that somewhere in the future, something has to give because you can't just go around saying anything without losing some credibility. You still have some ardent followers in his cult of a subreddit.But just to be clear: Ed is part of a bigger problem in tech journalism which is characterised by extreme pessimism and excessive skepticism. It is not correct to view Ed in isolation rather to see it as a part of the culture in which he can thrive.[1] https://news.ycombinator.com/item?id=48447549[2] https://www.theargumentmag.com/p/ais-biggest-critic-has-lost...
  • frozenseven
    Great article. I was waiting for someone to eventually do an assessment on this grifter.
  • stego-tech
    I appreciate someone picking apart Zitron in a constructive way. He’s been an easy recommend to folks in my circles who just want to be angry, but there’s a reason I don’t read his stuff on the regular or in detail: I don’t want to be angry, I want to do something.And I say this as someone who started as a doomer, and is increasingly a pessimistic pragmatist (“LLMs have value as tools, but not nearly as much monetary value as the main players believe they do”).I get it though: for those of us who grew up alongside the net and tech sector, who loudly decried M$ greed for ME/Vista/8/11 but celebrated them at XP/7/10, who remembered when Google’s “Don’t Be Evil” was spoken with serious reverence, the current era of tech feels toxic and nauseating. Current AI is a prime target for that discontent, as are the companies whose motives very clearly aren’t societal progress so much as reality authoring and authoritarianism. In that vein, Zitron is magnetic because his entire position is “you’re right to be mad and they’re all going to die from hubris without you having to actually do anything”, which itself panders to the human desire for personally preferential outcomes sans individual effort.Properly picked apart though, and he has as much substance to offer as the ardent boosters: a handful of “trust me bros” with a smattering of distractions to wind you up, but never actually address your concerns or questions.
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  • whateveracct
    i relate to zitron cuz of how much he seems to genuinely hate the people in charge of this AI bubble. he, like me, seems to wish that when this all falls apart they get proportionate harm to go.that'll obviously never happen. it's wishful thinking and venting tbh. that's why i like listening to his stuff.it's better than reading the wholly AI slop docs my CEO keeps sending out
  • fzeroracer
    Posting revenue numbers as an example of a company not dying seems rather foolish. Microsoft's gaming side is floundering and dying and Linux has been growing at an unprecedented rate as a result of Microsoft's decisions. Not to mention the geopolitical aspects at play here as countries make a serious consideration to drop Windows.These companies are all heavily buoyed by their investments in AI which is essentially an oroboros of money.
  • YCisDead
    Damn the Ed Zitrone AI bots got to number 2. Impressive
  • badatnames
    I think the most enjoyable part of this is to have written it in the characteristic long-form Zitron wall of text style while still managing to pack almost the whole text with meaning, which is entirely the opposite of Zitron style.
  • WarmWash
    Zitron is just a rage farmer that tells angry people what they want hear while selling them subscriptions.Maybe he is well meaning, but it's pretty common these types are just milking an audience that they dialed in on with zero regard for integrity or honesty.
  • 12sag15
    As always, shooting down commentary asking for more and more evidence is very simple.Zitron has a somewhat ranting style. Luu's passage on Google search for example just nitpicks on the person that Zitron allegedly named as responsible for the decline of Google search.The real issue of course is that search quality clearly has gone down. What does Luu want? A "study"? Everyone can see that. The person is not the issue.This is a highly selective analysis of Zitron's writings that focuses on a couple of mistakes. People need to understand that any normie will understand the difference between rants, numbers and speculation in Zitron's essays. They are not written for autists who talk of "priors" and "evidence".
  • Planktonne
    I do think you have to consider predictions in the context of the world around them; he's been incorrect, sure, but has he been more incorrect than the predictions of those opposing him? Being less wrong than others is the same as being more right.
  • arthurlockman
    I want to point out that Zitron is _just a guy_. He’s not a billionaire CEO. He’s not a politician. He’s allowed to say what he wants whether it’s right or wrong, and _he’s just a guy_. He’s not swinging stock values for a group of insiders by tweeting. He’s not using pension funds to pay for a jacked-up IPO. He’s blogging and making a podcast, neither of which is compulsory for you to read.You don’t have to spend effort proving him wrong. Just don’t read it and move on with your life. Regardless of which “side” of AI you’re on it’s kinda ridiculous how much effort gets spent on screaming gotcha at this one commentator.