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Delta’s Biscoff cookies were supposed to be temporary

Delta’s Biscoff cookies were supposed to be temporary

mhb

Comments (134)

  • SoftTalker
    > a peanut shortage prompted Delta, then America’s fourth-largest airline, to seek an alternative onboard snackI never knew this was the reason. I had assumed that airlines stopped serving peanuts as an accomodation to the increasing number of people with peanut allergies.
  • adzm
    Have you heard of Biscoff spread? It's kinda like peanut butter except, it's made out of cookies https://www.youtube.com/watch?v=_BZsIY6PUPU (might not be sfw)
  • jmpman
    I'd read that there are a few snack items resistant to GLP-1 induced food aversions, when I was on a GLP-1, Biscoff cookies felt like one of them. I may have an Amazon scheduled delivery of Biscoff, which every month, I intend to cancel, and somehow forget to follow through.
  • c0rruptbytes
    Claire Saffitz makes cinnamon rolls with these cookies as the inner cinnamon filling, they’re so good with the spice
  • mattgoupil
    I first ran into speculoos in the south of France where they ground up and in all sorts of things, especially cheesecake crust. All of a sudden I saw "speculoos" every where. How it jumped from Belgium to Nice escapes me.
  • sasaf5
    Please, make sure you try these at least once in your life: https://en.wikipedia.org/wiki/Speculoos
  • Dries007
    As a Belgian I still dislike this new branding.
  • Exoristos
    Soon after these became ubiquitous in grocery stores, the manufacturer stopped using butter. I don't buy them anymore.
  • geodel
    Wow. Seems people do love it. My thought was always there could be no cheaper or worse snack that airlines can offer
  • rootusrootus
    Once in a while we pick up a pack of these from Costco, when we haven't flown in a while. They're pretty sweet, so we don't get them too often, but once in a while as a treat.
  • HumblyTossed
    Too sweet. Much would rather p-nuts.
  • johnnyApplePRNG
    Title makes it sound like Biscoff was created by an airline or something...The bakery has been around since 1932, FYI.
  • anon
    undefined
  • urbandw311er
    This article is kind of one-sided – it consistently makes claims and then has to admit, in brackets, that Lotus disputes them.
  • fotta
    I have been known to inhale entire costco sized sleeves of biscoffsI don't look at the nutrition facts
  • voooduuuuu
    Just like login session cookies.
  • CodeWriter23
    In-flight internet sucks? Have a cookie.
  • el_don_almighty
    I love these cookies
  • HoldOnAMinute
    They are temporary. They have a way of disappearing into my belly.
  • _doctor_love
    Dunking these in coffee is super clutch
  • burningChrome
    And now with their popularity, they're almost everywhere now. Mcdonald's, Krispy Kreme, Cinnabon, Auntie Anne's have all had Biscoff partnered products.Kind of cool to the explosion of popularity and them taking advantage and partnering with other brands to expand their markets.
  • sammycdubs
    #1 reason to fly delta tbh
  • t1234s
    pairs well with a coffee but with a gin and tonic pretzels are the way to go.
  • thaumasiotes
    In Hong Kong I've seen a gourmet cheesecake shop selling "Lotus Biscoff" flavored cheesecake, and supermarkets selling Biscoff butter (basically Nutella, but with Biscoff flavoring instead of chocolate).I know the cookie mainly for being sold at Costco. I had no idea they were given out on flights.The biggest question I've always had about them was whether the "Lotus" in their name is the same brand as the Chinese supermarket chain Lotus. I think it isn't?
  • peter_d_sherman
    >"But until 1986, when Delta Air Lines began serving them as a temporary replacement for peanuts, the cookie—typically something enjoyed with a cup of coffee in a Belgian café—was practically unknown in the US. Today, Biscoff is a global phenomenon, with its manufacturer Lotus Bakeries touting it as the world’s fifth-bestselling cookie."How do you make your unknown product known?You put it in front of as many people as you can!In the above case, cookies in front of airline-passengers seemed to be the winning business formula, but this is only one example of a product meeting a market at a specific interface/connection point, with the Delta customers' drop-down in-flight tray tables being that "connection point".In the study of business, this is one example (or subcase) of that much broader pattern...Still, it's a pretty cool example! :-)
  • MC995
    Honestly that's one of the few things I look forward to when flying these days, and a serious consideration on picking Delta if other factors are equal between airlines.
  • TheRealPomax
    > traditional Belgian cookie speculaasPardon? You mean the traditional Belgian, Dutch, French, and German cookie? Because it's a cross-border (food) cultural good, it's not something invented by, or to this day cherished in, one specific country.
  • ardit33
    Does anyone voluntarily buys them? I find them barely eatable food.
  • righthand
    [flagged]
  • prmph
    Aren't they supposed to be full of sugar? Each time I've been tempted to pick them up when shopping, one look at the ingredients and nutritional profile is enough to dissuade me. I guess trying them once in a while won't kill me, though.Apparently, they are a brand of speculoos cookies, and this Wikipedia synopsis is eye opening:> speculaas [speːkyˈlaːs] ⓘ refers to the more traditional variant, made with a mix of various spices, which is nowadays most popular in the Netherlands; speculoos [speːkyˈloːs] ⓘ refers to a Belgian variant that omits the traditional spices in favour of caramelized sugar for flavour, and which is nowadays the most common variant in Belgium and worldwideSo the Belgians enshittified speculaas to create speculoos, pumping it full of sugar, and presented it to the world as something special.