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Comments (182)
- steveBK123I find that 20 years ago I shopped at Amazon for the low prices, but 2020s+ I shop at Amazon due to their logistics.The problem for everyone else is not simply that Amazon ships quickly, I almost don't even care about that. The thing is that Amazon ships & delivers on a reliable predicted schedule. When I click an item on Amazon and it says "arrives by Tuesday" then 95/100 times it does. I shop at specific competitors who can do similar (B&H, Sweetwater, etc).Many online stores big & small in the year 2026 will still take days to even send shipment info, followed by using unreliable carriers that miss ETAs.I would even be OK with these stores giving a narrow range or probability "90% of the time this arrives between Tuesday & Wednesday".. But I am not in the mood to order stuff that may arrive in 2-10 days with very little clarity on which end of the range.
- trombuanceAmazon searches for anything that isn't a known brand such as Apple & co turn out >90% Chinese products of highly questionable quality for me these days. And you can buy those cheaper by going straight to the source. The sole point of their retail business seems to be providing a support for the inevitable issues with these sellers, but I suspect that increasingly customers won't think it justifies the massive premium they're paying for what's essentially Taobao with an American address.
- WhyNotHugo> Amazon's Fair Pricing Policy lets it remove the Buy Box (the "Add to Cart" button), or even suspend a seller, if they're offering their item cheaper elsewhere.This kind of abusive practice needs to be banned in whichever countries it's still legal.You can't really aspire to improve the situation if such things continue to be legal.
- noviaAmazon allows you to make returns and makes it convenient, quick, and easy. I made two purchases through independent sellers' websites in the last year, both with big banners guaranteeing satisfaction and easy returns for 100 days or something. And yet, when I found that the product didn't meet my needs, they would not accept my return. They wouldn't even issue a return label. Both of these sellers used Shop. Shop requires you to fill out an application for a refund and then the seller can drag their feet on processing it. In both cases they let the application sit there for days before rejecting it. In one of the cases my credit card company ruled in favor of the small business when I issued a chargeback.On Amazon it's easy to request a return and get a return label all on the same day that you discover you have a subpar product. The long and short of it is that consumers do not want to be ripped off, and centralized sellers like Amazon and AliExpress make it easy to not be ripped off. If this raises prices across the board, so be it. It's worth it for the time saved and the accountability that comes along with it.
- DataDiveI don't get the Amazon bashing. My experience is nothing like that:Kitchen scale, $20 bucks, looks and operates exactly as described; three years later, it still works fine.Bed sheets, $16, two days later delivered, better than I thought - at least for the price that is. Best price/quality ratio I could get.If I don't like something, returning is super convenient; I drop it off at Kohl's over the weekend. Time and again I am stupefied of how is it possible that in small town USA, I can get something shipped by next day while paying a one time yearly fee.I think Amazon is the best online shopping experience on the planet.At the employee side, the minimum pay at Amazon is $20 per hour. Walmart is $14, AliExpress ... we can be only guessing at that
- tedgghI use Amazon to buy cheap stuff like zip ties, printing paper and ink and some cleaning products. Almost every single major purchase I go directly to the manufacturer website or a specialized store. For example, I would never buy photography gear on Amazon. I go to Adorama or BH. For my favorite brands in say hiking or running gear I go to REI or RunningWarehouse or visit my local brick and mortar store. Amazon has truly become the convenience store for me, my average purchase is under $10. Almost everyone today offer free or inexpensive quick shipping and easy returns. They also have better customer service.
- A_DuckAmazon Fair Price Policy doesn't apply in the UK and EU (it's illegal)The EU are currently running an investigation into how this affects market dynamics, which will be interesting to see
- shaunpudNoticed a big surge in pricing on Amazon for mundane crap. End up checking eBay and AliExpress for the same and both always cheaper, and sometimes in multiple. Things like blow up pool toys, > $20 on Amazon, easily half and lower on the others, and really not even worth a dollar in the scheme of things.
- belochI've been boycotting Amazon since early 2025. It's not hard once you get reacquainted with things taking several days or weeks to arrive. Plan a little and it all works out. The delay in gratification may even help you avoid impulse purchases.The notion that, if more people did this, prices might come down everywhere only stiffens my resolve.
- zug_zugNot being allowed to sell your product elsewhere for cheaper seems downright anticompetitive and if our government was functioning government that would be illegal. The whole point of the ideal free market is that fees are supposed to approach zero with increasing competition.
- OvervCWIt sucks that sellers cannot offer their products for cheaper elsewhere, but I've also often seen sellers sell their products for a much higher price on their own website than Amazon, and in that case why wouldn't I buy it on Amazon instead?In that sense having one big marketplace with all kinds of competing products together also seems to motivate sellers more to compete on price rather than relying on lazy consumers.
- weird-eye-issueA few years ago I looked at the finances of a company that sells on Amazon (FBA). It was pretty astounding the number of fees they charge. They were paying to show up in sponsored results which obviously increased the fees but from what I remember between all the fees roughly 50% of the sale price of their products was just going directly to Amazon.
- fmajidMore generally, the unprecedented levels of market concentration and pricing power in the US, a consequence of the gutting of antitrust enforcement from the inside by Robert Bork and the Chicago School, have led to much higher inflation in the US.
- mark_somethingInteresting article. But I wish it explained which fees made the share that Amazon takes go from 19% to 46%. The fulfilment fee is evidently necessary, it takes people to do that, and doing it yourself may cost more. The advertisement is also evidently necessary, but could have risen. The referral fee alone can't explain the increase.And the fulfilment fee is not a fixed percentage of the price, it depends on the size, weight and price tier of the item.
- MashimoCould you sell a box of 10x Item A on amazon, and a box of 15x Item A on your own website for cheaper per unit? Without triggering the amazon Fair Pricing Policy?
- port3000Stopped using Amazon a while ago because I want to support smaller (and less controversial) businesses. But recently I went back there to look for a phone protector as for some reason that's the only time Amazon has been cheaper for something.I was amazed at how janky the app experience was having been away for a couple of years. It felt a really dated and ad-bloated experience. Considering Amazon pioneered so many advances in e-commerce, I was surprised I don't miss it at all.
- bemteviI try to avoid Amazon as much as possible. 95% of the products are throwaway junk brands. It's tiring to shop there. I think Amazon is a great example of why competition, while good in most cases, has its limits when the information asymmetry due to overwhelming and opaque choices. I wish those junk, throwaway brands were banned...
- akudhaI understand logistics is an insanely hard problem, but can't sellers create a co-op? Not on Amazon's scale, but start on a much smaller scale (gotta start somewhere). Maybe at a city level - if a bunch of sellers in Chicago (for example) rent a warehouse and serve only within Chicago, it is worth a try, no? Or is this a stupid question?I remember hearing about a Uber like app (I might have seen it on More Perfect Union channel, I think). So I guess at least some people are thinking along the same lines, maybe?As an individual, I guess the only thing I can do is shop as little as possible on Amazon (which I am already doing). Not sure what else I can do to help
- MisterMunchkinBut to put it into perspective, a retail shop would also expect to take at least 50% of the sale price. Often much more.
- gaiagraphiaHow you spend your cash has always been a better democratic tool than a vote.If you buy Amazon, then that's what you get in society and politics. Every Amazon purchase is a vote for monopolistic behaviour, the destruction of local services/industry, and for yet another America tax.I do everything possible to avoid them, buy locally-made, etc, but it's becoming harder and harder. It's so ironic that people will complain about a declining economy, no jobs, etc, then will joyfully donate money to promote foreign jobs and enrich middlemen on a weekly basis.
- KrasnolMaybe the time has come to stop cheering for quasi-monopolies as some success story. They hurt everybody besides their shareholders.
- diamondDrillboycott, but nobody does
- dzongaclassic aggregation theory to create a monopoly.the only way to prevent such things from happening is e-commerce is spread across non-platform channels but independent ones e.g woo commerce etc where a seller runs and hosts their own shop, then maybe go to semi-platforms such as shopify etc that don't aggregate everything on one storefront.because sellers are reliant on amazon bringing in shoppers, unlike say woo commerce & shopify - then yeah amazon feels rightly so that they need to take 50% margins on a seller's item.the same thing plays out everywhere where some producer is reliant on someone bringing in the buyers - uber, Spotify, apple App Store.
- kamban[dead]